Chiropractic Marketing - Get New Patients From Social Media
Chiropractors have long been deficient when it comes to innovative marketing. Most fail to learn or apply the important lessons of business management when it comes to their practice. They have a great deal of technical knowledge, but lack common business sense. Times are changing, however, and those who are willing to open their minds to new ideas will see themselves pull ahead quickly from the pack. A slowing economy doesn’t need to be a threat when you have the tools to effectively market your business in today’s digital world.
Are you wasting thousands of dollars every year on postcards, newspaper drops, and telemarketing? Do you spend time at the chamber of commerce, trade shows, and networking events trying to generate referrals with minimal results? You may be surprised to find out that the best form of marketing and advertising is absolutely free.
After three years of massive success, doctors have finally started calling to ask me about Web 2.0 and SEO marketing strategies. I was the first Chiropractor to bring social networking as a marketing tool to others in our profession, and many were shocked when I told them I was generating massive amounts of new clients from using Myspace, Facebook and YouTube.
Once word got out of my incredible success I had several well-known marketing consultants begging at my doorstep to tell them the strategies I was sharing with a select group of my fellow chiropractors. Some would even try to call from private numbers, but I would be able to deduce from their email or website that they were calling from consulting firms.
As I observed other chiropractors on these sites, I noticed that their first instinct was to spam other people with basic advertising. The problem with this, of course, is that people hate spam. Not only that but spamming is actually against the user agreement on most of these sites, and when you are caught, you’ll be booted off their network. The best thing to do is find a marketing mentor who is already skilled at navigating Web 2.0. Very few people do this, either because they already think they know it all, or because they really don’t understand how important it is.
The key to marketing in social networks comes down to credibility. If people perceive you as trustworthy, normal, and friendly you will be welcomed as a ‘friend’. If however, you attack your contacts with a traditional marketing campaign, you will fail miserably. You must be able to give your contacts and friends something of value. Serious thought needs to be put in to the design of your profile page, and the kind of information you place on it. To compete in Web 2.0 your pages must be interesting, informative, and most importantly-fun
Similarly, video marketing has become enormously popular on YouTube. There are millions of videos on the site, and you are competing with some of the most interesting stuff ever captured on a camera. You don’t have to be Steven Spielberg, but there has to be some kind of thought put in to your video presentation.
Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time
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